One Plus One

ABOUT
Pocky is a Japanese snack and it consists of chocolate coated biscuit sticks. Usually, one Pocky snack contains roughly around 20 chocolate biscuit sticks.

OBJECTIVE
Create a 360 campaign for Pocky

INSIGHT
Creating new friendships can be hard and anxious experience. Sometimes, people can’t gather courage to walk up to a stranger. So in order to ease the tension, people can share a Pocky as a beginning of a conversation starter.

STRATEGY
Pocky’s main motto and philosophy is to share happiness. Sharing happiness with friends, family, or strangers. So utilizing their motto, Pocky created an event called “1+1”. Through this campaign, people can create friendships with the most unexpected people.


  • For Pocky

  • Type Advertising | 360 Campaign

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