Dyson

OBJECTIVE
Create a print ad for Dyson.

INSIGHT
Traditional vacuum cleaners are very rigid in their movements. They could only move front and back. So many people think of vacuuming as a chore.

STRATEGY
Dyson vacuum is known for its fluid movements, unlike traditional vacuum, where you could only go forward and backward. And to add on that, doing vacuuming can be a bore. However, using a Dyson feels like you’re dancing salsa with it. Have fun vacuuming and dance with Dyson.


  • For Dyson

  • Type Advertising | Print

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