Smart

OBJECTIVE
Create a poster advertisement that promotes the Smart Car.

INSIGHT
Unlike many cars, SMART cars has the capacity to drive through the tightest spots.

STRATEGY
Most people think driving a Smart car is crazy. It’s so small that it can be crushed in an instant. However, what they don’t know is that people who drive Smart cars can get away with murder. While others haul around big cars and get caught, Smart cars can get in every nook and cranny. In the end, Smart cars are smart because they can get away with anything.


  • For Smart Car

  • Type Advertising | Print

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