LEGO Election 2016

OBJECTIVE
Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand the promise of “playful learning” to life inside the LEGO stores.

STRATEGY
To help make visiting the LEGO store a creative and engaging experience, LEGO leveraged a cultural moment, the 2016 presidential election. Thus, they created the LEGO Election 2016. LEGO Election 2016 reimagines the LEGO Play Box by turning it into an election ballot box, by asking children to create, out of LEGO who they want their 45th president to be. The first female president can could be your mom, or even your family dog Max. What about Spongebob Squarepants? Transcending age and gender, the options are endless as your imagination.


  • For LEGO

  • Type Advertising | 360 Campaign

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